How Graphic Facilitation Can Help YOU In YOUR Meetings

“Research has shown that visual language used in meetings shortens meeting time by 24%. Visual language aids the decision making process, 64% of participants made decisions after seeing visual displays.”
Millie Sonneman, Hands on Graphics

Shorten Your Meeting Times

“The human brain is essentially a massive parallel processor. But for a group thinking together, the group brain needs to be a serial processor. The group memory is the consciousness thread that is used to keep the group focused on working on one thing, and working in a logical sequence. Group memory is the stuff you post on the walls or otherwise collect where everyone can see it. It is where you keep all comments, ideas, discussion, agreements, thoughts, votes and decisions, so each person can see what we’re talking about now.”
Michael Doyle & David Strauss, How to Make Meetings Work



  • Balances both the social and cognitive needs of the group (process and content)
  • Increases overall participation and decreases effects of dominating personalities.
  • Improves trust: neutral party without vested personal interests in the organization
  • Boosts functioning and decreases conflict by dealing with emergent issues and general group dynamics.


  • Expands Retention And Understanding Of Key Themes And Main Ideas;
  • Increases Clarity And Comprehension (People Literally See What They Mean);
  • Boosts Learning For Visual And Kinesthetic Learners (Over 88% Of People);
  • Heightens Thinking Levels (Enables Higher Level Of Dialogue And Discussion);
  • Revitalizes Energy And Interest Levels… Makes Meetings More Enjoyable;
  • Lowers Misunderstandings And Helps Resolve Conflict (people feel acknowledged and heard when their ideas are recorded verbatim);
  • Helps Participants See How They Are Being Interpreted and Lets Them Check Accuracy of How Others Perceive Them;
  • Builds on the Best Thinking of Others From Many Vantage Points;
  • Builds A Graphic Summary That Functions as Group Memory;
  • Equips Participants With A Unique ‘Takeaway’ Of Their Experience … a Memory Device (Paper Or Digital)’
  • Makes For Easy Sharing And Communication Of The ‘Gestalt’ Of The Event With Those Not in Attendance;
  • Shrinks The Need For Traditional Meeting Minutes And Reports (The Charts Become The Report);
  • Adds Spice, Uniqueness and Creativity to a ‘Usual’ Meeting Experience (novel, fun, different … effective method to help people learn, integrate and share new ideas and thinking);

In Order To Make A Critical Decision About Any Complex Topic, You Need To Truly See The Information!

“The real appeal of Graphic Facilitation is that it’s more than just a fancy way to take notes; it’s a technique for helping groups reach consensus and resolve disputes.”
Geoff Ball, article in “Graphic Facilitation Focuses a Group’s Thoughts"

People Who Have Difficulty in Expressing Themselves in Words Often Find Pictures and Diagrams Helpful and Are Stimulated to Participate by Seeing Them Used.

Different people have different learning and thinking styles. Graphic Facilitation combines the three thinking modalities (visual, auditory and kinesthetic) and utilizes both sides of the brain … the most effective way to engage different types of people with different learning preferences:

“There has been a great deal of research done on brain dominance which includes right and left brain behaviors. Your left-brain’s job is words, language, analysis, order, logic, numbers and sequence. Your right brain’s job is music, rhythm, imagination, and patterns, challenging mental models, appreciation and synthesis. Different people prefer to reside predominantly on different sides … the real power comes from combining the two, when the right and left brain are combined, the most long-term learning occurs.”
Russell Martin, Food for the Brain White Paper,

“Manage from the left brain (logical, analytical) but lead from the right (intuitive, creative, visual)."
Stephen Covey

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